I use stories in my teaching and spiritual direction. Stories are powerful. And because the Lord Himself uses them, I think I’m in good company! Listen to me telling a story of Elijah from 1 Kings 18-19, and how you too can hear the still, small voice of God.

Marketing a thing depends on identifying a prospect’s pain or pleasure points. But what happens when the thing doesn’t involve pain or pleasure? What happens when the thing fulfills the longings of the heart? I was trying to create my video and flyer about the benefits of Christian imaging (contemplative) prayer for Christian entrepreneurs. Contemplative prayer with and without images is not new. The practice dates back at least as far as the fourth century Church. But when I’m trying to get people’s attention, i.e., market, I thought I was supposed to come up with three pain points, because that’s what attracts people, right? Right—except I couldn’t think of any.…